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Microsoft Bing Testing Replacing Ad Label With Sponsored Label For Search Ads

Bing Robot Thick Glasses

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Microsoft appears to be testing changing the arduous to see advert label with an extended sponsored label within the Bing Search outcomes. So as an alternative of it saying “advert” subsequent to the search adverts, it’s testing exhibiting “sponsored” textual content subsequent to the search adverts.

Google makes use of “Sponsored” textual content subsequent to its adverts, at the very least at the moment.

This was noticed by Khushal Bherwani who posted a bunch of screenshots on X this morning – right here is one:

Right here is one other:

This is similar advert with the traditional “adverts” label:

Here’s what I see for the advert label – it says “advert” not “sponsored.”

Listed here are extra screenshots:

Only a reminder, Bing has a number of the hardest-to-see advert labels in its search outcomes. Bing even examined some super tricky ad labels and hidden labels that blend into the natural outcomes.

Do you want that it says “sponsored” as an alternative of “adverts”? I do know that is only a take a look at.

Discussion board dialogue at X.

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